A professional and strategic website designed for a consulting firm, enhancing credibility, client engagement, and lead generation.

Client

Kanatu Law

Service

Web Design

Date

May 2024

Project Overview

About the Company

Kanatu Law is a London-based independent law practice offering consultancy services to both individuals and small businesses. The brand focuses on providing clear, reliable, and solution-oriented legal support with a modern approach.

Problem

An independent lawyer needed a professional and trustworthy brand identity to represent their services. The goal was to create a logo and digital presence that communicated both credibility and modernity. Previously, the brand relied only on a personal name, which lacked recognition and the sense of institutional reliability needed in the legal sector.

Goal

  • Build a professional and trustworthy brand identity

  • Create a modern and simple website for a strong online presence

  • Establish a memorable first impression for potential clients

My Role

  • Logo design: typography selection, symbol exploration, color palette

  • Basic brand applications: business card and stationery mockups

  • Website design and implementation (WordPress / no-code setup)

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Process

Brand Discovery & Logo Design

The process began with gathering insights about the lawyer’s background, values, and audience.

We focused on a visual identity that conveyed tradition, confidence, and clarity. I designed a logo using a minimal serif typeface to evoke trust, combined with subtle modern details to reflect professionalism and renewal.

Visual Identity & Applications

I developed multiple logo variations (vertical, horizontal, monogram) and defined a consistent color and typography system.

To visualize how the brand could extend beyond digital, I created sample stationery mockups including business cards, letterheads, and envelopes, ensuring coherence across every touchpoint.

Website Design & Delivery

To extend the new identity into digital space, I designed a simple, elegant, and responsive one-page website.

The website aimed to present the lawyer as reliable, approachable, and professional, while providing clear access to contact information and services. It was later developed and launched using a no-code platform.

Outcome & Impact

  • Professional identity: A personal legal practice transformed into a credible and memorable brand.

  • Digital visibility: The new website established the brand’s first online presence, improving accessibility for potential clients.

  • Consistency: Unified logo, colors, and typography ensured a cohesive brand image across print and digital materials.

  • Personal growth: This project marked a key moment in my career, turning an individual’s vision into a tangible, holistic brand experience.

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